Vivobarefoot - replatforming and content strategy

RESPONSIBILITIES
replatforming
replatforming
visual design
visual design
stakeholder management
stakeholder management
DELIVERABLES

Responsive website

INTRO

Vivobarefoot is a B-Certified barefoot shoe company committed to promoting foot health and reconnecting people to nature. After leading the design and building the prototype that helped win the pitch, I’ve been focusing on two main areas: replatforming Revivo and developing a content strategy for Vivobarefoot.

Both initiatives are currently in development, with designs available for review upon request. Here’s a brief overview of my approach to the Revivo project:

Revivo replatforming

Revivo, the outlet and refurbishment platform of Vivobarefoot, is undergoing a replatforming from Divendo to Adobe Commerce. The objective was to align Revivo’s visual identity with Vivobarefoot’s branding while optimizing content modules and user experience.

The Challenge

Revivo’s existing platform on Divendo was visually and functionally inconsistent with Vivobarefoot’s branding, leading to a disjointed user experience.

However, the existing modules on Vivobarefoot are inconsistent across different touchpoints, requiring strategic selection and modification to achieve a unified design and maintain user-centric functionality.

This required close collaboration with developers to assess module feasibility and implement necessary design adjustments.

My Approach
Conducted a comprehensive gap analysis to identify discrepancies in module structure and content functionality between Vivobarefoot and Revivo.
Mapped out a more consistent content architecture through wireframes, aligning with Vivobarefoot’s visual language.
Developed high-fidelity designs for both web and mobile, incorporating a new typography structure as a pilot for Vivobarefoot’s broader rebranding initiative.
Strategically selected and optimized existing Vivobarefoot modules to maintain a cohesive user experience across Revivo.
Collaborated closely with stakeholders to validate design decisions at key stages, ensuring alignment with business objectives.
Worked alongside developers to assess feasibility and implement necessary design tweaks while maintaining technical integrity.