Hello! I'm Danyu, a London-based product designer who is in love with all things creative. 

Hello! I'm Danyu, a London-based product designer who is in love with all things creative. 

Product Designer with a multidisciplinary background in Industrial Design, Arts Management and Music
Product Designer with a multidisciplinary background in Industrial Design, Arts Management and Music

I believe in the power of design to shape meaningful experiences that inspire, connect, and elevate. Whether it’s content design, feature iteration, or immersive interfaces, I approach each project as an opportunity to reimagine possibilities and redefine user engagement.

Rooted in empathy and driven by curiosity, I explore the intersections of storytelling and user behavior to create experiences that resonate on a deeper level. For me, design isn’t just about visuals — it’s about crafting narratives that leave a lasting impact.

Outside of work, I draw, shoot film, and play piano — creative outlets that keep me grounded, curious, and continuously inspired.

I believe in the power of design to shape meaningful experiences that inspire, connect, and elevate. Whether it’s content design, feature iteration, or immersive interfaces, I approach each project as an opportunity to reimagine possibilities and redefine user engagement.

Rooted in empathy and driven by curiosity, I explore the intersections of storytelling and user behavior to create experiences that resonate on a deeper level. For me, design isn’t just about visuals — it’s about crafting narratives that leave a lasting impact.

Outside of work, I draw, shoot film, and play piano — creative outlets that keep me grounded, curious, and continuously inspired.

{ ABOUT }

My Experience

Throughout my career as a designer, I’ve had the privilege of working with some very talented people at great companies.

Role
COMPANY
yEAR
Role
COMPANY
yEAR
Product Designer
SQLI
2024
→
Now
Product Designer
SQLI
2024
→
Now
Product Designer
Farfetch
2022
→
2024
Product Designer
Farfetch
2022
→
2024
UX design intern
Nexus Digital Technology
2021
→
2021
UX design intern
Nexus Digital Technology
2021
→
2021
Visitor Experience Assistant
British Library
2018
→
2020
Visitor Experience Assistant
British Library
2018
→
2020
Deupty Head of Symphony Orchestra
Nanjing University of Science &Technology
2015
→
2018
Deupty Head of Symphony Orchestra
Nanjing University of Science &Technology
2015
→
2018

My Skills

User-centred Design

User Interface Design

Digital Design 

Visual Design

Layout Design

Art Direction

User Research

Sketching & Illustrating

Information Architecture 

Personas & Mindsets

Journey Maps

Wireframes

Prototyping

Usability testing 

Storytelling

Adobe Creative Suite

Figma

Axure RP

Invision

Sketch

Miro

HTML & CSS

Basic Java

Data Visualisation

Data Analysis 

Jira & Confluence

My Education

dEGree
university
yEAR
dEGree
university
yEAR
MSc User Experience Engineering
Goldsmiths, University of London
2020
→
2021
MSc User Experience Engineering
Goldsmiths, University of London
2020
→
2021
MA Arts & Cultural Management
King's College London
2018
→
2019
MA Arts & Cultural Management
King's College London
2018
→
2019
BE Industrial Design
Nanjing University of Science & Technology
2014
→
2018
BE Industrial Design
Nanjing University of Science & Technology
2014
→
2018