Hello! I'm Danyu, a London-based product designer who is in love with all things creative. 

Hello! I'm Danyu, a London-based product designer who is in love with all things creative. 

Product Designer with a multidisciplinary background in Industrial Design, Arts Management and Music
Product Designer with a multidisciplinary background in Industrial Design, Arts Management and Music

I believe in the power of design to shape meaningful experiences that inspire, connect, and elevate. Whether it’s content design, feature iteration, or immersive interfaces, I approach each project as an opportunity to reimagine possibilities and redefine user engagement.

Rooted in empathy and driven by curiosity, I explore the intersections of storytelling and user behavior to create experiences that resonate on a deeper level. For me, design isn’t just about visuals — it’s about crafting narratives that leave a lasting impact.

Outside of work, I draw, shoot film, and play piano — creative outlets that keep me grounded, curious, and continuously inspired.

I believe in the power of design to shape meaningful experiences that inspire, connect, and elevate. Whether it’s content design, feature iteration, or immersive interfaces, I approach each project as an opportunity to reimagine possibilities and redefine user engagement.

Rooted in empathy and driven by curiosity, I explore the intersections of storytelling and user behavior to create experiences that resonate on a deeper level. For me, design isn’t just about visuals — it’s about crafting narratives that leave a lasting impact.

Outside of work, I draw, shoot film, and play piano — creative outlets that keep me grounded, curious, and continuously inspired.

{ ABOUT }

My Experience

Throughout my career as a designer, I’ve had the privilege of working with some very talented people at great companies.

Role
COMPANY
yEAR
Role
COMPANY
yEAR
Product Designer
SQLI
2024
present
Product Designer
SQLI
2024
present
Product Designer
Farfetch
2022
2024
Product Designer
Farfetch
2022
2024
UX deisng intern
Nexus Digital Technology
2021
2021
UX deisng intern
Nexus Digital Technology
2021
2021
Visitor Experience Assistant
British Library
2018
2020
Visitor Experience Assistant
British Library
2018
2020
Deupty Head of Symphony Orchestra
Nanjing University of Science &Technology
2015
2018
Deupty Head of Symphony Orchestra
Nanjing University of Science &Technology
2015
2018

My Skills

User-centred Design

User Interface Design

Digital Design 

Visual Design

Layout Design

Art Direction

User Research

Sketching & Illustrating

Information Architecture 

Personas & Mindsets

Journey Maps

Wireframes

Prototyping

Usability testing 

Storytelling

Adobe Creative Suite

Figma

Axure RP

Invision

Sketch

Miro

HTML & CSS

Basic Java

Data Visualisation

Data Analysis 

Jira & Confluence

My Education

dEGree
university
yEAR
dEGree
university
yEAR
MSc User Experience Engineering
Goldsmiths, University of London
2020
2021
MSc User Experience Engineering
Goldsmiths, University of London
2020
2021
MA Arts & Cultural Management
King's College London
2018
2019
MA Arts & Cultural Management
King's College London
2018
2019
BE Industrial Design
Nanjing University of Science & Technology
2014
2018
BE Industrial Design
Nanjing University of Science & Technology
2014
2018