INTRO
Beyond my work with business stakeholders, I’m passionate about pushing creative boundaries through design sprints. These sessions are a space to rethink how we solve user problems—where customer needs, business goals, and bold ideas come together to shape more immersive, intuitive experiences.
Some of these explorations have gone on to influence Farfetch’s content experience roadmap. Here are a few blue-sky concepts showing how future content modules could look and behave across different touchpoints.
Home page - web
Using Saint Laurent as an example, this concept shows how dynamic the homepage can become by combining bold brand imagery with shoppable content. The layout explores creative cuts and shapes for modules, mixing editorial-style visuals with product elements to create a more immersive, elevated experience
Story/article page - web
Using Saint Laurent as an example, this concept explores content modules that curate collections based on themes like trends, locations, or seasons. The goal is to create immersive storytelling while offering style inspiration in a more editorial, engaging format.
Content modules - web & native
These modules push the boundaries of traditional layouts, showcasing innovative shapes, dynamic visuals, and interactive elements. They not only enhance the brand’s editorial voice but also transform the user experience into a fluid and engaging journey.
If you're interested to see more, let's arrange a call!